Privacy Policy Privacy Policy

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Fair Information Practices

Fair information



Our Contact Information

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address or other details to help you with your experience.

When do we collect information?

We collect information from you when you place an order or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

      To allow us to better service you in responding to your customer service requests.
      To quickly process your transactions.
      To send periodic emails regarding your order or other products and services.
      To follow up with them after correspondence (live chat, email or phone inquiries)

How do we protect your information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
We use cookies to:
      Help remember and process the items in the shopping cart.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, some features will be disabled. It won’t affect the user’s experience that make your site experience more efficient and may not function properly.

However, you will still be able to place orders .

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.

Third-party links

We do not include or offer third-party products or services on our website.


Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.

We have not enabled Google AdSense on our site but we may do so in the future.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at:
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.
You will be notified of any Privacy Policy changes:
      On our Privacy Policy Page
Can change your personal information:
      By logging in to your account
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It’s also important to note that we do not allow third-party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email
      Within 7 business days
We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:
      Send information, respond to inquiries, and/or other requests or questions
      Process orders and to send information and updates pertaining to orders.
      Send you additional information related to your product and/or service
      Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
      Not use false or misleading subjects or email addresses.
      Identify the message as an advertisement in some reasonable way.
      Include the physical address of our business or site headquarters.
      Monitor third-party email marketing services for compliance, if one is used.
      Honor opt-out/unsubscribe requests quickly.
      Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at
      Follow the instructions at the bottom of each email.

and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.
47 Brookview Terrace

Bergenfield, NJ 07621

United States
Last Edited on 2016-12-18

At Urban Life Gear, we are committed to protecting the privacy of your personal information. When you visit our website (the “Site”), owned and operated by Urban Life Gear Inc. (“ULG,” “Urban Life Gear,” “we,” “us,” or “our”), we ensure any information that we collect is safe and secure.

We published this Privacy Policy (the “Policy”) to help you understand:

When and why we collect information from you
How we use the data that we collect
Who we share your data with and why
What your rights are concerning any personal data we collect
We are dedicated to limiting the amount of personal information that we collect. We define “Personal Information” as information like your name or email that can be used to personally identify you. Personal information will be collected only if you voluntarily submit it to our partners or us.


When You Create an Account
First Name
Last Name
When You Place an Order
Full Name
E-mail address
Phone Number
Credit card number (we do not store this information)
Shipping Address
Billing Address
Purchase Order
When You Contact Customer Service
Full Name
Email Address
Record of Live Chat or Email Messages
When You Submit a Product Review
Full Name
User Submitted Images/Videos (when applicable)
When we run a contest or sweepstakes, we will often gather personal information when you enter. Each contest or sweepstakes will include a set of rules, which you can access before and after you enter. These rules will specify how the information gathered from you for entry will be used and disclosed, if it is different than as described in this Policy.

In addition to Personal Information, we may gather information about your use of our Website (“Usage Information”). Usage information is often viewed as total “traffic data,” an aggregate view of everyone’s behavior when using our website in a certain time frame. This information – on its own – cannot be used to identify you like personal information.

We view and analyze usage data in order to improve our website, personalize your experience, and ensure your time on our site is as frictionless as possible.


the IP address of your computer
the type of browser software that you are using
the dates and times that you access our website
the website address that linked you to our site, if applicable
other data about how you navigate and use our site (i.e. where you click)
We use “cookies,” small files that your browser stores on your computer’s hard drive, in order for our site to recognize you during individual and repeat visits to our website.

Cookies allow us to enhance your shopping experience with features such as holding items in your cart between site visits. We recommend you leave cookies enabled, but most browser allow you to disable them if you choose.

If you give us your contact information and your consent, we may send you updates and/or marketing messages via the following channels: email, text message (SMS), push notification, or Facebook Messenger.

All marketing messages that you receive from us will contain a clearly communicated method for how to unsubscribe from future messages via that channel. For example, both email and text (SMS) messages will have an “unsubscribe” link at the bottom of each message.

If you have any trouble unsubscribing from marketing messages, please contact us at We will ensure that your consent is revoked and that you are successfully opted-out of any future messages.

We do not trade, sell or otherwise transfer your personal information to third parties without informing you in advance in accordance with applicable data protection laws. Your data may be transferred to our web site hosting partners and other parties to assist us in designing and operating the website, executing services (eg. product fulfillment) or help analyze collected data.

When you visit or shop on our site, we may share information about you to improve your overall experience including your shopping experience. We contract with service providers to maintain and manage our customer information, including credit card processing, shipping, name and address verification, email distribution, market research and promotions management.

We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than ULG.

We generally do not authorize any of these service providers to make any other use of your information. In addition, when we partner with another company to offer or provide products, services, contests or promotions, we may compare our customer list with theirs to identify our common customers. ULG and its marketing partners may use that information to fulfill our respective obligations to you and for future promotional activities.

Our site may contain links to other websites, for which this policy does not apply. These links take you outside our service and off the ULG website. This includes links from partners that may use ULG’s logo as part of a co-branding agreement or sell ULG products.

Any website that we link to has their own separate privacy policy and although we seek to protect the integrity of our site, ULG is not responsible and cannot be held liable for the content and activities of these sites. Your visit to these sites is therefore entirely at your own risk. Please note that these other sites may send their own cookies to users, collect data or solicit personal information.

You have a number of rights to ensure your privacy and the security of your data:

The right to know the extent of information we collect and where it is used
The right to have your information corrected or completed if inaccurate
The right to have your information deleted
The right to restrict how we use and process your information
The right to request we copy or transfer your information to you or a third party
The right to object to your information being processed by us
The right to withdraw consent for any consent-based processing (like receiving marketing messages) at any time
The right to complain to your country’s data protection regulator
If you are a New Jersey resident, as per the CCPA, we will provide you with the following information within 45 days of your request

The categories of personal information that we have collected about you
The categories of sources of personal information that we have collected about you
Our business or commercial purpose for collecting your personal information
The categories of any third parties with whom we share your personal information
The specific pieces of personal information we’ve collected about you
If you choose to exercise any of the above rights, we will not:

Deny you goods or services
Charge you different prices for goods or services
Provide you with a different level or quality of goods or services
Threaten you with any of the above
You can contact us at with any questions or concerns regarding your personal information. We will act to fulfill your request to the full extent of your rights.

You may only make a request for access or data portability twice within a 12-month period. The verifiable consumer request must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
Children’s Policy
ULG does not knowingly collect or solicit personal information from children under 13.

By using our site, you agree to this Privacy Policy. This is our entire Privacy Policy and it supersedes any earlier version. We may change our Privacy Policy by posting a new version of the Policy on this page.

Policy Last Updated: 08/9/2020

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